Yes, private LTC insurance usually is expensive. According to a 2018 article by AARP, premiums for long term care policies average about $2,700 per year (around $225 per month). Typically, the earlier an insurance plan is purchased, the lower the premiums will be.
Therefore, as the AARP article says, “if you have difficulty paying your bills now …, spending thousands of dollars a year for a long term care policy might not make sense.” Another concern is whether the amount of coverage you can afford to buy today will be enough to really help with the actual cost by the time you need care somewhere in the future.